Category Management - Product Promotions
Cordless
Framing Nailer
Quarter Pallet
Pack-In Promo
CHALLENGE
Achieve sales revenue commitment with existing product portfolio
ACTIONS
- Developed QTR PALLET “Bonus Kit” Pack-In Promo
- Completed Detailed Financial Analysis
- Validated opportunity & secured forecast from Sales
- Worked with Supplier & Manufacturing on QTR Pallet assembly
- Communicated promo details / schedule to Sales & Distribution
RESULTS
- Sold 1,500 units (250 QTR Pallets)
- INCREMENTAL $430K in promo sales
Cordless
Finish Nailer
Bonus Kit
Pack-In Promo
CHALLENGE
Achieve sales revenue commitment with existing product portfolio
ACTIONS
- Developed Master Carton “Bonus Kit” Pack-In Promo
- Completed Detailed Financial Analysis
- Validated opportunity & secured forecast from Sales
- Worked with Supplier & Manufacturing on Master Carton assembly
- Communicated promo details / schedule to Sales & Distribution
RESULTS
- Sold 930 units (310 Master Cartons)
- INCREMENTAL $300K in promo sales
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