New Product Development #1

Key Actions

  • Spearheaded new product development project end to end through entire NPD process

  • Developed comprehensive product brief for a new platform of (2) 12" Saws with detailed hierarchy of user needs

    • Competed detailed category analysis and secondary research

    • Completed competitive product testing, performance evaluation, category analysis, repair center visits

    • Conducted VOC research with Finish Carpenters (Residential & Commercial | New Construction & Remodelers)

      • Jobsite work observations, one on one interviews, prototype testing of design concepts and sub-assemblies

      • Brought cross functional project team to multiple job site visits 

  • Developed comprehensive business case and secured management approval of $1.3M capital investment in tooling

Results

  • Delivered $7M+ in incremental new to company revenue and a new flagship program for finish carpenters
  • Secured placement at Home Depot through Product Line Review

VOC Research

Concept & Prototyping

Test & Validation

Trade Reviews

Finish Carpenter Needs & Applications

Milwaukee 12" Dual Bevel Miter Saw Solution 

Home Depot Line Review