ACTIONS

• Conceived and executed Paslode Tool & Fastener Category Management Program for Distributors / Dealers
• Leveraged high impact  category management programs including:
  • Sell-in / sell-thru programs to secure placement of core tool & fasteners,   plan-o-gram placements and user conversion targets
  • Field Support / Builder Engagement
  • Display conversion programs
  • Product training, User trials,
  • Dealer Event marketing
    • Demo Days, Trade-In Events
    • Tool Service / Cleanings
  • Exclusive promotions
    • Pallet buys, pack-in promos).

RESULTS

• Delivered $3M+ in STAFDA distribution channel growth