Key Actions

• Identified unmet need and developed detailed business case for viable brand extension
  • Conducted research with distributors and large commercial contractors
  • Validated size of market opportunity
  • Developed comprehensive product brief, competed detailed category analysis
• Spearheaded NPD project end to end - through entire new product development process
• Identified and qualified external suppliers, negotiated strategic partnership including:
  • Product development prioritization and support resources
  • Pricing, Capital and Terms.
• Developed business case and secured management approval for a $700K capital investment in tooling